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Tuesday 5 February 2013


Fashion Focus

Best fashion sales in Mumbai


She shopped so hard, she had to buy more suitcases
SALE. One of fashion's favourite four-letter words because it holds the promise of your wardrobe getting a whole lot bigger without your bank account shrinking.
Vogue has scoured the stores in Mumbai for the hottest deals right now. These are it. In no particular order.
1. The Collective. Maybe the folks at this massive multi-brand store have a sense of humour, because they’re offering Michael Kors and Vivienne Westwood at a seemingly-odd 52 percent off. And if you’re lucky enough to have your birthday fall on the 26th or 13th of any month, that’s an extra 5 percent off.
At The Collective, Palladium, Lower Parel.

2. Ensemble. Tarun Tahiliani garments usually trail six figure price tags, so it’s heartening to know that at 70 percent off, you can score a ensemble for as low as Rs 11,000. Another good choice for the budget shopper is Madhu Jain, whose creations are on sale for Rs 9,000 onwards.
At Ensemble, Lion’s Gate, Fort

3. Samsaara. The sale percentage ranges between 30-70 percent and Pankaj and Nidhi are the bestsellers, with their lehengas and churidar kurtas now available from Rs 18,000- 30,000.
At No. 4, Delstar building, Kemps Corner

4. Amara. The multi-designer store has just added new stock to their upto 60 percent sale. Shop for discounted options from Harpreet Narula, Sejal Kanoi and Pallavi Jaipur.
At Kwality House, Kemps Corner

5. Atosa. The modern bohemian can replenish her resort wardrobe with offerings from Savio Jon, Rahul Mishra, Arjun Saluja and Gaurav Gupta. Your best bargain? Jersey dresses from Raakesh Agarvwal, now at high street prices between Rs 6,000 and 10,000.
At Atosa, Anand Villa, 20th Road, Khar

6. Chamomile. The boutique offers different sale percentages for each designer, but Gaurav and Ritika tempt with a healthy 60-70 percent off. Last year's Vogue Fashion Fund finalist Payal Pratap Singh’s kitschy ethnic wear is also on sale, though the 10 percent sale tag isn’t likely to make your heart sing.
At Chamomile, Palladium, Lower Parel

7. Kitsch. This chic store offers up-to-date collections from the world’s most popular international designers. You might be interested to know that at 50 percent off, you might be able to score a Marc Jacobs or Alberta Ferretti dress for under Rs 45,000. And that’s not a bad bargain.
At Kitsch, Kala Ghoda, behind Rhythm House.

8. D7. Split between seven Delhi-based designers including Ranna Gill, Namrata Joshipura, Rohit Gandhi and Rahul Khanna and Rajesh Pratap Singh, the store offers multiple deals. At Namrata Joshipura, buying one item gets you 20 percent off, while picking up two knocks off an additional 10 percent.
At D7, Junction of 1st and 16th Road, Khar

9. Ogaan. At upto 50 percent off, you can shop from designers like Kavita Bhartia, Dolly J, Pankaj and Nidhi and Arpaan Vohra. Not to mention Vogue India’s first Fashion Fund winner, Péro by Aneeth Arora.
At Ogaan, opposite Hotel Regent, 7 BEST Marg, Colaba

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